B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities about modern B2B marketing. We go over how the acquiring journey is currently entirely fragmented and the manner in which community building can assist online marketers retake control of the explora… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other realities about modern-day B2B advertising. We go over just how the acquiring journey is currently entirely fragmented and also the way that area building can assist online marketers take back control of the explora… Read More

Mark Donnigan: It's going wonderful, Ben. I am so pleased to be here on your program.Particularly given the importance and the urgency of the subject we're going to be taking on over the program of this conversation also, which is one that I think is truly under-discussed. One that may if not raise some eyebrows, yet may obtain you some perplexed l… Read More